Digital Marketing for Legal Firms: What Works in 2026
Digital marketing for law firms has changed dramatically over the last few years—and 2026 is no exception. Between AI-driven search experiences, stricter privacy…
From Click to Client. Built for Law Firms
You Focus on the Law
We'll Drive the Leads.
We don’t just drive traffic. We deliver qualified leads that turn into retained clients.
KJ Strategy Group is a law firm marketing agency serving the USA and Canada, specializing in legal internet marketing, online marketing for lawyers, attorney PPC advertising, and law firm web marketing. We also provide services in Philadelphia, Pennsylvania; Boston, Massachusetts; Washington, D.C.; and throughout Florida.
Not an Agency. A Trusted Partner to Lawyers
You don’t need just another marketing agency — you need a partner who truly understands the legal industry and knows how to connect you with the right clients.
At KJ Strategy Group, we specialize in digital marketing for law firms across the U.S. and Canada, including Philadelphia, Pennsylvania; Boston, Massachusetts; Washington, D.C.; and throughout Florida. From campaign strategy to CRM implementation, we handle every part of the lead generation process — so you can focus on practicing law while we bring the right prospects to you.
“You’re the only marketing partner I trust. We make a great team.”
NJ Family Lawyer - Client for 5+ years
Why Choose Us For Your Online Marketing
Web Marketing Exclusively for Law Firms
No generic agency tactics. We only work with law firms. We’re familiar with compliances and restrictions associated with legal marketing.
15+ Years of Internet Marketing Experience
You’ll be working with an expert who’s spent 15+ years mastering digital marketing — and knows what it takes to grow a law firm.
Personalized Service
The Lawyers we work with call and text us directly — think of us as an extension of your internal law firm team.
Performance Driven Approach
We don’t care about vanity metrics. We care about leads that retain and campaigns that scale.
Services Built for Law Firm Growth
We handle everything from driving qualified traffic to optimizing PPC performance — delivering a full-service marketing solution tailored to family law, criminal defense, personal injury, and immigration attorneys.
Digital Marketing
We help boost your firm’s visibility and drive more qualified leads with strategic campaigns across search, social, video, display, and DOOH. Attract the right clients, strengthen your brand, and grow across all digital platforms.
Intake Technology
Turn more leads into clients with modern intake tools built for law firms. From CRM integrations and VoIP systems to AI-powered chatbots, we streamline your intake process to ensure every inquiry is captured, tracked, and followed up.
Analytics
Make smarter decisions with powerful analytics. We set up web tracking, call tracking, and attribution reporting to give you full visibility into campaign performance—so you know what’s working and where to scale for better ROI.
USA & Canada Law Firm Marketing — Our Practice Areas
Whether you’re a solo practitioner or managing a multi-location firm, we design marketing campaigns tailored to your practice’s needs, serving law firms across the U.S. and Canada — including Philadelphia, Boston, Washington, D.C., Florida, and beyond.
and more ...
Whether you’re a solo attorney or a growing firm,
we customize your strategy based on your specific needs and goals.
Legal Marketing Insights & Strategies for Law Firms - Blogs
ChatGPT Ads Are Here: What Law Firms Need to Know…
OpenAI’s launch of ads inside ChatGPT marks a significant shift—not just for artificial intelligence, but for how people discover information online, including legal…
Internet Marketing for Lawyers: How to Rank in “Near Me”…
For law firms, showing up in “near me” searches is no longer optional. It is one of the strongest indicators of client-ready intent…
Internet Marketing FAQs
We combine digital marketing with intake systems like CRM, chatbots, and VoIP—helping law firms get more leads and convert them.
Yes. We support practice areas including family law, criminal defense, personal injury, IP, and immigration.
We do both, but our best results come from ongoing partnerships where we can optimize continuously.
We measure qualified leads, not just clicks—using analytics, call tracking, and attribution reports.
Book a free consultation. We’ll review your current marketing, intake, and lead flow — and identify what’s working and what’s not.